PriceGuard: Price History & Compliance

Pricing regulations are complex.
Compliance doesn't have to be.

PriceGuard tracks your Shopify product prices and automatically displays the lowest prior price on your storefront when a sale is active. Built for the EU Omnibus Directive and UK pricing regulations.

What you get

All the tools you need for compliant pricing

Automatic price tracking

Every price change is recorded automatically. PriceGuard maintains a complete history so the lowest prior price is always accurate and up to date.

Designed for EU and UK regulations

Built around the EU Omnibus Directive (2019/2161) and UK pricing regulations to help merchants meet their prior price display requirements.

Storefront widget included

A clean, customizable widget appears on your product pages automatically when a sale is active. Fully customizable to match any theme, with full localization support.

Promotion-aware calculations

Flag which Shopify discounts are public promotions. PriceGuard factors those into the lowest price calculation so nothing is overlooked.

Scheduled sync

Scheduled daily syncs keep your data current. Missed a change? The next sync catches it automatically. Manual sync is always available when you need it.

Compliance dashboard

See the compliance state of your entire catalog at a glance. Track product statuses, spot issues quickly, and set up minimum price monitoring to stay ahead of problems.

Run sales, not spreadsheets

Pricing regulations shouldn't slow your sales.
Let PriceGuard handle the details.

EU and UK pricing regulations require online stores to show the lowest prior price whenever a product is on sale. Getting it wrong means fines, customer complaints, and reputational damage. PriceGuard automates the entire process so your team can focus on growing the business instead of tracking spreadsheets. Every price change is recorded. You just focus on selling.

How it works

Compliant pricing in three steps.

1

Install and configure your store

Set the lookback period, flag public promotions, and enable the storefront widget. Tracking starts from the first sync.

2

PriceGuard tracks everything

Daily syncs record every price change across your catalog. The lowest prior price is calculated automatically for every variant.

3

Customers see compliant pricing

When you run a sale, the widget shows the required lowest prior price on your product pages. Fully styled, fully localized.

Why PriceGuard?

We've been in your shoes.

We learned pricing compliance the hard way, working for a major brand when the EU regulations first landed. Manual tracking, constant edge cases, and no good tooling. Shopify gave us the platform to solve it properly. PriceGuard is everything we wished we had back then.

Zero manual work Tracking price changes in spreadsheets is tedious, error-prone, and leaves you without a reliable audit trail. PriceGuard records every change automatically, so you don't have to.
Your data stays in your store All pricing history is stored as metafields on your product variants, inside your Shopify store. No external databases, no third-party data storage.
Localized and customizable The storefront widget supports all EU and EEA languages. Translations can be overwritten to match your brand voice. Labels, number formats, and currency display adapt to each locale automatically.
Clear path to compliance The dashboard and product viewer show you exactly which products need attention and why. Spot pricing issues at a glance and resolve them before they become problems.
Built and hosted in the EU PriceGuard is developed and hosted entirely within the European Union. Your data never leaves EU jurisdiction.
Ready for multiple markets (coming soon) Different EU countries can have different interpretations. Per-market configuration for lookback periods and promotion rules is on the roadmap.

Make your next sale compliant from day one.

Install PriceGuard now and let pricing compliance run on autopilot.